AAE Wins Three VIDDY Awards for Fighting Misinformation and Powerful Member Storytelling

FOR IMMEDIATE RELEASE:

PLATINUM AWARD

Leading with Purpose: Advancing the Future of Endodontics
Category: Individual’s Body of Work Achievement

The AAE’s Dr. Ken Hargreaves Edgar D. Coolidge Award video received the competition’s top honor, a Platinum Viddy Award. This tribute piece highlights the extraordinary accomplishments and lifelong impact of Dr. Kenneth M. Hargreaves, recipient of the 2024 Edgar D. Coolidge Award—AAE’s highest honor. Through powerful storytelling and member reflections, the video celebrates Dr. Hargreaves’ leadership, scholarship, and enduring contributions to the specialty.

GOLD AWARD

Tooth Truth: Setting the Record Straight about Root Canals
Category: Health / Wellness
Featuring medical influencer Dr. Joel Bervell, this collaborative video tackles widespread misinformation about root canal treatment. “The Medical Mythbuster” partners with the AAE to break down misconceptions and help patients understand why root canal procedures are safe, effective, and often the best option for saving natural teeth. The campaign supports the AAE’s ongoing mission to elevate public confidence in evidence-based endodontic care.

HONORABLE MENTION

You’ve Been Lied to About Root Canals
Category: TikTok Use of Influencer
This high-impact short-form collaboration with TikTok creator Dr. Ben Goodcoff blends humor, accuracy, and social reach to debunk viral falsehoods about root canals. The video reinforces the AAE’s role as a trusted authority amid the growing volume of dental misinformation circulating on social platforms.

Advancing Public Education Through Modern Storytelling

“These awards affirm the power of innovative, trustworthy storytelling in educating the public and advancing the mission of saving natural teeth,” said Dr. Steven J. Katz, President of the AAE. “Our collaborations with respected medical and dental influencers help us meet audiences where they are—online—with clear, evidence-based messages about endodontic treatment. Our longer form videos demonstrate truly engaging storytelling and videography excellence.”

The recognitions highlight the AAE’s strategic investment in video and social media communication as part of its broader public and professional outreach initiatives.

About the Viddy Awards

The Viddy Awards honor excellence in all forms of video content—from long-form documentaries and branded series to short-form social media clips and influencer campaigns. Judged by industry professionals associated with AMCP, entries are evaluated for creativity, technical quality, messaging effectiveness, and overall impact. Platinum recognitions are reserved for the most exceptional work in each category.

About the American Association of Endodontists The American Association of Endodontists (AAE) is headquartered in Chicago and represents more than 8,000 members worldwide. As the global leader in advancing endodontics, the AAE is committed to saving natural teeth through professional development, advocacy, research support, and public education. Learn more at aae.org.