Weeks after the AAE’s highly successful satellite media tour, the Association continues to make headlines , most recently on the phenomenon of cracked teeth amid COVID-19.
Much of the recent press coverage was secured through the AAE’s Marketing and Communication team’s own media pitching efforts, which goes to show that good media prowess — plus a trending topic — can equal great exposure for the specialty.
In other cracked teeth news, Immediate Past President Dr. Keith V. Krell will soon have a byline in Dentistry Today online.
The Association is committed to elevating the specialty and actively working to develop more contacts within the media to secure more coverage. To learn more, please visit the AAE Newsroom.